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Chapter 4: PERSONALITY

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“I start writing my story: blank paper and a pencil. What else?“

From “personalĭtas“ «personality»

In ancient times, the mask worn by the stage actor in order to embody the distinctive features of a particular character was called a person or personality. Nowadays, the concept of PERSONALITY has shifted from recalling the interchanging mask depending on the situation while it expresses instead the several innate and persistent characteristics of each individual. EGO.M has been conceived as essence, invisible, although recognizable. An essence strongly willing to tell about the Values in which he believes, conceives ideas and transforms them in objects. Design skills and the singular style are declined in a unique design.